DETERMINING ACTORS FOR POTENTIAL KUŞADASI MARINE TOURISM CLUSTER*

Industrial Clusters are regional concentrations of businesses and organizations that compete with each other, complement depend on other. Clustering phenomenon is developing rapidly both in the world Turkey. The reason for this clustering provides significant benefits to sectoral, national competitiveness. In study, it aimed determine cluster actors a potential Kuşadası Marine Tourism Cluster. determined by face-to-face interview method, which qualitative research studies literature. region have cruise terminal, marina, surface underwater sports center, daily excursion tour operators, yacht manufacturing, maintenance repair enterprises, food, beverage entertainment businesses, agencies, travel agencies transportation small industrial sites, etc. gathering service providers value chain not sufficient clustering. Public institutions, chambers associations, institutions should also be included ecosystem according Porter’s Theory. Potential Cluster examined four different groups. These (firms), government/policymakers, hybrid academia. To sum up, great importance carry out actor analysis carefully where may occur. Once identified, possible implemented support development providing competitive advantage cooperation.